GHD Platinum+ Review: Professional Results at Home

The GHD Platinum+ has earned a reputation as one of the most advanced hair straighteners on the market. Its predictive heat technology promises to adapt to your hair's unique characteristics, delivering salon-quality results without the guesswork. But does it live up to the hype? Our editorial team compared specifications, buyer feedback and key decision factors to bring you this honest review.

We'll break down the design, performance, ease of use, and common complaints, and compare it to the GHD Original to help you decide if the Platinum+ is the right investment for your hair care routine.

Design and Build: Sleek and Functional

The GHD Platinum+ features a sleek, minimalist design with a matte black finish and rounded barrel. The plates are made of ultra-gloss ceramic, which glides smoothly through hair and reduces friction. The floating plate mechanism allows the plates to adjust to the thickness of your hair section, ensuring even pressure and heat distribution.

The straightener is lightweight at around 1.2 pounds, making it easy to handle for extended styling sessions. The 2.7-meter swivel cord provides flexibility and prevents tangling. The unit also has a safety auto shut-off after 30 minutes, which is a welcome feature for those who worry about leaving appliances on.

Performance: Predictive Heat Technology in Action

The standout feature of the Platinum+ is its predictive heat technology. The styler measures your hair's thickness, texture, and porosity 125 times per second and adjusts the heat output accordingly. This means the temperature stays at a consistent 365°F, but the internal heating elements modulate to deliver the right amount of heat to each section.

In practice, this results in faster styling and less damage. Many users report that the Platinum+ straightens hair in one pass, even for thick or curly hair. The plates also have a slightly curved shape, which makes it easier to create curls and waves, adding versatility.

Compared to the GHD Original, the Platinum+ offers a more refined experience. The Original uses a fixed heat setting with no predictive adjustment, so it can sometimes overheat fine hair or underperform on thick hair. The Platinum+ eliminates these issues, delivering consistent results across different hair types.

Ease of Use: Simple and Intuitive

The Platinum+ is incredibly easy to use. It heats up in 25 seconds, and the single on/off switch and heat indicator light are straightforward. There are no complicated temperature settings to fiddle with, which is a plus for those who prefer a no-fuss styling tool.

The swivel cord and lightweight design make it easy to maneuver, and the rounded barrel allows for effortless curling. The plates are long enough to cover wide sections, reducing styling time. Overall, the Platinum+ is designed with user convenience in mind.

Cleaning and Maintenance: Low Effort Required

Keeping the Platinum+ clean is simple. After each use, allow the plates to cool, then wipe them with a soft, dry cloth to remove any product residue. Avoid using abrasive cleaners or submerging the unit in water. The smooth surface of the plates resists buildup, so maintenance is minimal.

It's also important to keep the cord free of tangles and store the straightener in a heat-resistant pouch (not included) to protect the plates. With proper care, the Platinum+ can last for years.

Common Buyer Complaints: What to Watch For

While the majority of reviews are positive, some users have raised concerns. The most common complaint is the lack of adjustable temperature control. For those with very fine or damaged hair, the fixed 365°F may be too high, potentially causing heat damage. However, GHD argues that this temperature is optimal for all hair types, and many users with fine hair report no issues.

Another issue is the price. The Platinum+ is significantly more expensive than many competitors, and some buyers question whether the predictive technology is worth the premium. Additionally, a few users have reported that the plates can get hot on the outer edges, which can be uncomfortable if touched accidentally.

Finally, the auto shut-off feature, while a safety benefit, can be annoying if you take a break during styling. The straightener turns off after 30 minutes, and you'll need to turn it back on and wait for it to heat up again.

Comparison: GHD Platinum+ vs. GHD Original

Choosing between the Platinum+ and the Original depends on your hair type and budget. The Original is a solid, reliable straightener that delivers good results at a lower price. It heats to the same 365°F and has a similar plate design, but lacks the predictive heat technology.

For those with thick, curly, or coarse hair, the Platinum+'s adaptive heat can make a noticeable difference in styling time and shine. For fine or straight hair, the Original may be sufficient, saving you money.

Consider your hair's needs and how often you style. If you use a straightener daily and want the best possible protection and performance, the Platinum+ is a worthwhile investment. If you're an occasional user, the Original offers great value.

Final Verdict: Is the GHD Platinum+ Worth It?

The GHD Platinum+ is a top-tier hair straightener that lives up to its premium reputation. Its predictive heat technology, superior plate design, and user-friendly features make it a standout choice for anyone serious about hair styling. While the price is high, the results speak for themselves: shiny, frizz-free hair with minimal damage.

If you have the budget and want a professional-grade tool, the Platinum+ is an excellent choice. If you're on a tighter budget or have very fine hair, you might prefer the GHD Original or a model with adjustable heat. Either way, you're investing in quality.

Check the current price on Amazon to see if the Platinum+ fits your budget.