If you want a queen size memory foam bed without overspending, our pick is the Novilla 12 Inch Gel Memory Foam Mattress, a straightforward all foam bed in a box with a balanced medium feel that works for a lot of back and side sleepers. If you would rather have a taller, more supportive profile and a very long at home trial window, the 14 inch Luxury Upgraded queen stands out, while the EGO 3 Inch Gel Memory Foam Topper is honestly a topper rather than a mattress, so it belongs on a bed you already own. Firmness is personal, so whatever you pick, read the trial and return policy before you commit.
The short answer
All three of these are gel memory foam products aimed at a queen bed, but they are not the same kind of thing. Two of them, the Novilla and the Luxury Upgraded, are complete queen mattresses that arrive compressed in a box and expand over a day or two. The EGO is a three inch topper that sits on top of an existing mattress. For most people shopping for a queen bed on a sensible budget, a full all foam mattress with a cooling gel comfort layer is the simplest choice, and that is where our pick lands. The Novilla gives you a standard twelve inch height and a medium feel that does not commit you to anything extreme, which is a safe starting point when you cannot lie on the bed in a store first.

Novilla 12 Inch Queen Gel Memory Foam Mattress
A 12 inch all foam queen with a cooling gel memory foam comfort layer, shipped compressed in a box. A balanced medium feel that suits many back and side sleepers, with a bit of the classic cradling foam sink. Feel is personal, so check the trial window before you decide it is right for you.
Check price on AmazonWhen each pick is better
The Novilla twelve inch is the value default. It is the one we would reach for if you simply want a new queen memory foam mattress, you are not a very heavy sleeper, and you want a feel that most people find comfortable without having to gamble on something very firm or very soft. The twelve inch height fits standard sheets and most bed frames without fuss.
The Luxury Upgraded fourteen inch makes more sense if you want a taller bed, you like the look and step up height of a thicker mattress, or you share the bed and want more foam between you and the base. It is sold as a medium firm with zoned support and a washable cover, and it advertises a long at home trial, which matters a great deal with foam because the only real way to know if a feel suits you is to sleep on it for several weeks. If a generous return window is your priority, this is the one that stands out.
The EGO three inch topper is the honest odd one out. It is not a mattress and will not fix a worn out or sagging bed on its own. Where it earns its place is as a cheaper way to add a layer of gel memory foam feel to a mattress that is still structurally fine but feels too firm, or to soften a guest bed. If you already have a usable queen mattress and only want to change the surface feel, a topper is the low commitment route. If your current bed is sagging, a topper is the wrong tool and you want one of the full mattresses instead.
What actually matters in a queen memory foam mattress
Firmness and feel. Memory foam is known for a slow, cradling response that lets your shoulders and hips settle in. Some people love that hugged feeling and some find it too enclosed. There is no universally correct firmness, so treat any medium or medium firm label as a starting guess, not a promise. Your body weight, your usual sleep position and your preference all change how a given bed feels to you, which is exactly why the trial policy is worth more than any single firmness number.
Thickness. These three span three inches, twelve inches and fourteen inches, but those numbers are not comparing like with like. The three inch figure is a topper that you add to a bed, while the twelve and fourteen inch figures are complete mattresses. Between the two full mattresses, a taller profile can feel more substantial and can give a heavier sleeper more foam to sink through before reaching the firm base, while a standard height is easier to dress with normal fitted sheets.
Foam versus hybrid. This is worth being clear about. All three of these are all foam, built from gel infused memory foam over a support foam base. None of them is a hybrid, so none has steel coils inside. A hybrid uses a coil layer for bounce and airflow and tends to sleep cooler and feel more responsive, but it is a different category and a different price bracket. If you specifically want the spring back and extra airflow of coils, none of these will give you that, and you should look at a hybrid instead. If you are happy with the close contouring feel of pure foam, these are squarely what you are after.
Sleeper type. Side sleepers usually want enough give at the shoulders and hips, which is where a softer to medium foam feel helps. Back sleepers often get on well with a medium to medium firm surface that keeps the hips from dropping. Stomach sleepers tend to prefer firmer support so the midsection does not sag. Combination sleepers, who move between positions, are usually happiest on a balanced medium that does not fight them when they roll.
What to ignore. Skip the marketing language about guaranteed sleep, pain cures or medical benefits. A mattress is a comfort and support surface, not a treatment, and we are not making any health claims about these beds. Also take the exact firmness rating with a pinch of salt, because feel is personal and depends on you, not just the foam.
How the three compare
Put simply, the Novilla and the Luxury Upgraded are the two real mattresses, and the EGO topper is a surface add on. Between the two mattresses, the Novilla is the shorter, simpler, value focused option, and the Luxury Upgraded is the taller choice that leans on zoned support, a washable cover and a long trial as its selling points. Both use a cooling gel foam approach to take the edge off the heat that pure memory foam can trap, though no foam bed sleeps as cool as a coil hybrid. If your main worry is getting the feel right without risk, lean toward the bed with the most generous return window so you can actually test it over several weeks at home. If your main worry is keeping the spend reasonable and getting a dependable medium feel, the standard height Novilla is the easier call.
Our honest verdict
For a queen memory foam mattress that keeps the budget reasonable, we would choose the Novilla 12 Inch Gel Memory Foam Mattress as the default. It covers the common needs, a standard height, a balanced medium feel and the familiar cooling gel foam surface, without asking you to commit to anything unusual. If you want more height, zoned support and the reassurance of a long at home trial, the 14 inch Luxury Upgraded queen is the stronger pick and is the one that stands out on trial length. Reach for the EGO 3 inch topper only if you already own a sound mattress and just want to adjust its feel, since a topper cannot do the job of a mattress. Whichever you lean toward, remember that firmness is personal and that the trial and return policy is your real safety net, so read it before you buy. For more help narrowing things down, browse our memory foam mattress guides, or if your situation is specific, see our picks for back sleepers and our options built for couples.